Programmatic Training - How to Use First, Second and Third-Party Data
Programmatic Training - How to Use First, Second and Third-Party Data
Programmatic Training - How to Use First, Second and Third-Party Data
Programmatic Training - How to Use First, Second and Third-Party Data
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Programmatic Training - How to Use First, Second and Third-Party Data

Vendor
The Programmatic University
Regular price
£39.00
Sale price
£39.00
Regular price
Sold out
Unit price
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Tax included.

Programmatic Training - How to Use First, Second and Third-Party Data

Time: 1 Hour

Location: Zoom Call

Trainer: Lloyd Greenfield

Course Description

This course will cover the fundamentals of data in marketing, where it is sourced and how it can be successfully applied in marketing campaigns. We will cover first, second and third party data, and the benefits of each. We'll also dive into how legislation and browser changes are impacting data in marketing.

What is the format? 

The course will include: 

  • 50 minutes presentation covering the data you can apply to campaigns 
  • 5 minutes task to strengthen learning objectives 
  • 5 minutes Q&A 

What will I learn? 

After taking this course you should be able to: 

  • Understand the difference between first, second and third-party data
  • Understand the benefits of each
  • Understand where each data type is sourced
  • Understand how legislation and browser changes are impacting the use of data in marketing