Programmatic Training - How to Plan a Programmatic Campaign
Time: 1 Hour
Location: Zoom Call
Trainer: James Diba
This course will cover the fundamentals of how to plan an effective programmatic campaign. We will explore how we can use different planning techniques and audience insights to create strategies which we can activate against within our campaigns. Finally we will walk through how this can be visualised in a formal plan to be signed off or activated.
What is the format?
The course will include:
- 35 minutes presentation covering the programmatic planning fundamentals
- 5 minutes task to strengthen learning objectives
- 5 minutes Q&A
What will I learn?
After taking this course you should be able to:
- Understand the techniques used to create a programmatic plan
- Use audience insights to define target audiences based on campaign goals
- Create a programmatic plan with various strategies included