Privacy Training - Privacy in Marketing

Privacy Training - Privacy in Marketing

Vendor
The Programmatic University
Regular price
£59.00
Sale price
£59.00
Regular price
Sold out
Unit price
per 
Tax included.

Privacy Training - Privacy in Marketing

Time: 1 Hour

Location: Zoom Call

Trainer: Guy Beresiner

Course Description

New privacy laws have changed the digital landscape in respect to how organisations must treat the digital data they collect and process.  This fundamentally affects programmatic advertising. This course will review the areas of the law that impact programmatic advertising, clarify the new responsibilities of organisations, and walk through how to meet their obligations to provide users with transparency and information.

What is the format?

  • 40 minutes presentation covering privacy law in relation to programmatic advertising
  • 20 minutes Q&A 

What will I learn?

After taking this course you will: 

  • Know about privacy law fundamentals in relation to programmatic advertising
  • Understand your company’s obligation towards processing personal data for programmatic advertising
  • Be able to compose a compliant cookie notice and cookie policy
  • Know how to check that your Privacy Policy includes provision for programmatic advertising