Programmatic Training - How to Apply Different Levels of Brand Safety

Programmatic Training - How to Apply Different Levels of Brand Safety

Vendor
The Programmatic University
Regular price
£39.00
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£39.00
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Programmatic Training - How to Apply Different Levels of Brand Safety

Time: 1 Hour

Location: Zoom Call

Trainer: James Diba

This course will cover how buyers can apply different techniques to keep brands reputations safe, whilst delivering effective media performance. We will look at solutions covering pre-bid and post-bid brand safety settings, as well as criteria which can be selected natively in demand-side platforms (DSPs).  

What is the format?

The course will include: 

  • 35 minutes presentation covering techniques that can be used to avoid negative/non-brand safe content online and reduce exposure to fraud 
  • 5 minutes task to strengthen learning objectives 
  • 5 minutes Q&A 

What will I learn? 

After taking this course you should be able to: 

  • Apply techniques to reduce brand safety and fraud risks when running digital media campaigns 
  • Understand how fraud and brand safety negatively affects media performance 
  • Utilise data and insight to continuously remain brand safe