The Programmatic University trainers are some of the leading experts in programmatic. The core trainers are the team from The Programmatic Advisory but there will be guest trainers added as the University builds and develops.

Our trainers are listed below.

Wayne Blodwell

Wayne (LinkedIn profile) has over 10 years programmatic experience building and leading programmatic teams and businesses. Wayne has previously held roles as Head of Programmatic Product & Activation at Dentsu Aegis and International Client Partner at Interpublic Group.

Wayne is a regular industry thought contributor and is often seen presenting at industry events. Wayne founded The Programmatic Advisory business which operates in London & New York..

James Diba

James (LinkedIn profile) has over 6 years experience of working in high performing programmatic teams, having previously held roles at iProspect and Xaxis. Here he was responsible for the strategy and planning of multi-market programmatic campaigns.

James has guided clients through the changing programmatic landscape in periods of rapid change. As a result he has ensured that they are able to stay ahead of the curve across strategy, planning, technology and implementation.

Dani Stewart


Dani (LinkedIn Profile) has over 4 years of programmatic experience with a particular focus in media trading across display, video and social. Having lead a global trading team she is well versed in hands on DSP execution and best practice. Dani has also worked on developing an in house proprietary DSP leading the direction of functionality from initial briefing to testing and release.

Lloyd Greenfield


Lloyd (LinkedIn profile) has over 5 years of experience in programmatic consulting and with a specialism in data and technology strategy. Lloyd started his career in Ad Operations before moving through data management and into programmatic, where he led the selection and implementation of multiple ad-tech solutions such as Data Management Platforms (DMPs).