CORPORATE TRAINING IN PROGRAMMATIC

Bespoke Programmatic Learning For Your Business

Every business is unique and therefore often require bespoke learning and development programs. These programs need to be highly relevant based on what’s happening now and in the future of the industry, so that they can give individuals and their respective businesses a competitive edge.

That’s where The Programmatic University comes in. We are on a journey to turn what appears to be a complex topic into something where knowledge can be acquired and implemented in employees day to day roles. 

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The Programmatic University Corporate Training

WHO WE TYPICALLY TRAIN 

We’ve been fortunate to train across the entirety of the marketing industry, here are some of the types of companies we have trained.

Brands

Publishers

Sales 

Agencies

Executives

The team at The Programmatic University are proud programmatic training partners of the IAB UK. We are regularly training their members on all things programmatic.

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TYPES OF TRAINING AVAILABLE

OFF-THE-SHELF

Leverage our ready made programmatic content. We've built content across the following categories:

  • Brand safety
  • Optimising in a DSP
  • Measurement
  • Connected TV
  • Digital identity
  • Privacy
  • Dynamic creative

These courses are sold on a ‘cost per course’ basis. They are great for sales teams that are looking for a better understanding of core concepts. 

BESPOKE

We develop training programs for some of the biggest companies in the world. These engagements often last over 6 months and can be delivered remotely.
Some examples of our bespoke training include: 

  • Training in specialist sales or publishing verticals
  • Global brands who have in-housed programmatic
  • Finance and legal teams within brands
  • TV buying teams on future of programmatic

We receive briefs of what the business is trying to achieve, and then we customise the learning objectives and content around this. 

ONE-TO-ONE

We offer one-to-one or one-to-few training sessions, often for senior leaders who want to better understand the programmatic landscape. Some examples of previous sessions include:

  • Explanation of GDPR and the effect on Digital Marketing to the CEO of a large multinational retailer.
  • Detailed explanation of real-time bidding and, how cookies are required in the process, to Head of Digital at a travel brand.

These training sessions are great for senior leaders that need impartial expertise on specific topics or challenges.

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The Programmatic University Training