Module 2 - Data and How it is Used
In this second module, you will learn about ‘Data and How it is Used in Programmatic’.
The first two lessons cover a deep dive into first, second and third party data. You'll be provided an introduction to each data source, what restricts them, how they are shared and more.
Next, audience segmentation will be explored. You'll discover the key considerations when creating audiences for programmatic campaigns.
Finally, you will learn about some of the key changes and considerations in data collection. You will learn the basics of GDPR and browser restrictions, the impact of these on advertising and what advertisers are doing to combat these challenges.