Training: Getting the Fundamentals Right

The benefits of investing in training are widely recognised. But reality often gets in the way and training is pushed aside for other more time sensitive tasks, and onboarding carried out in an adhoc fashion. This of course isn’t always the case, but when it is, it can be detrimental to the way your team processes tasks and progresses in their career. In this blog we’ll be exploring why training is so important, what getting it right can help us achieve and why programmatic fundamentals are so crucial to underpinning success.

Why is training so important?

  1. Upskilling

Programmatic roles are often niche and siloed. If you’ve only ever been exposed to the buyside or sell side, or only worked within a single brand of ad server for example, you may not have been exposed to the full picture. This doesn’t imply that your skills aren’t transferable, but it does mean that you can’t always hit the ground running when moving into new territory. Training is vital for this upskilling; expecting employees to just pick these basics up as they go is a recipe for disaster later down the line.

  1. Growth

Teams can grow very quickly, and it’s easy to lose sight of the fundamentals that underpin your process. Having a strong training framework in place helps to ensure your growth is sustainable.

  1. Ever changing programmatic landscape

Programmatic is a rapidly evolving industry and beyond the onboarding fundamentals there remains a need to continuously stay up to date. This can be incredibly time consuming on top of your role, but if there is a standardised approach to this it’s much more effective in ensuring everyone is kept in the know.

What can training help to achieve?

  1. Uniform process

Having a standardised approach to how people are taught helps create consistency. Best practice can be taught and maintained at scale which will help to reduce inefficiency and error.

  1. Perspective

Roles can be very specific; broader training helps people in these highly focused roles gain perspective on the ecosystem. For example, understanding exactly why the task at hand is required rather than just completing it is crucial when it comes to individuals using their initiative when looking for solutions. 

  1. Morale

Investing time and money into employee’s growth is great for their morale. All too often new skills are learnt on the job in pressured circumstances, giving employees time and room for growth will alleviate some of this pressure.


  1. Productivity

Making sure those fundamentals are right from the start creates efficiency long term. By investing time in training, there will be less need for long term supervision and repetition of instruction.

Why are programmatic fundamentals crucial?

So often teams are taught by vendors but these vendors will typically be debuting their product and delivering training focused on their contribution to the ecosystem. If you’re learning about this ecosystem from a vendor you’re currently using, you may not be gaining a full perspective on the rest of the marketplace.

Not only do you want to avoid bias, but also you want training beyond your scope of work. In the same way we’ve just discussed perspective, it’s important to understand the fundamentals throughout the programmatic process, not just those that directly apply to your role – and this is something most probably out of scope for your partners.


The benefits of investing in training span far and wide, covering long and short-term benefits. By investing in training and growth, employees become inevitably more well-rounded, bringing greater value.