TPU Blog

  • DSP 101

    A Demand Side Platform (DSP) is a piece of software used to purchase advertising in an automated fashion. It is used by advertisers and agencies alike to help purchase ads across a range of formats such as display, video and native.
  • The Future of Optimization - Free Course

    Be ready for the Future of Programmatic - The Programmatic University is offering its first-ever FREE training course in conjunction with Scibids Technology to educate the market on machine-learning programmatic optimization!
  • The Future of Training is Virtual

      Virtual training has shown significant growth over the last decade as the expansion of online education has been able to provide companies and l...
  • What I learnt from The Programmatic University Grad Week - Ella Stanton

    Graduate Week attendee, Ella Stanton, shares her experience on the course and what she learnt during the week.
  • Learn Programmatic Advertising with The Programmatic University

    Learn Programmatic Advertising and discover how the most successful advertisers in the world are using programmatic advertising to surpass their business goals.
  • Where to start with building a career in digital marketing?

    It’s recognized that digital marketing is an industry which is lacking in talent (relative to other professions) and therefore it’s a great industry where if you apply yourself you can progress in terms of seniority and salary, quickly.
  • Measuring Programmatic Campaigns

    The age old, John Wanamaker quote, from the 1800’s, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half.”, st...
  • Media Planning Is A Critical Skill For Marketers

    Media planning is either a dark art, or a finger in the air depending on who you talk to, but one this is for sure – advertising budget is under i...
  • Demand Side Platforms (DSPs) – Why The Setup Is So Important

    The setup of an advertiser's Demand Side Platforms can be the difference between a campaign performing well and a campaign performing exceptionally.

    The advancements in DSPs have given buyers an incredible amount of flexibility but with that, comes risks. In this blog, we talk about how to mitigate them.

  • Training: Getting the Fundamentals Right

    In this blog we’ll be exploring why training is so important, what getting it right can help us achieve and why programmatic fundamentals are so crucial to underpinning success.